You always hear that you’ll attract the right client by putting yourself out there. I believed it when I met my client Ashtyn! Ashtyn is a women’s health coach that was looking for a personal branding photographer to launch her website and programs. She contacted me because she recognized my website designer, shout out to the Tonic Site Shop! (I recommend their templates for anyone looking for a beautifully designed site that’s easy to customize!) We did one of my favorite sessions this year in her beautiful home in my old neighborhood.
Right from the start, we clicked on style elements, planning ideas, and we were both all in for her photoshoot in terms of making it a massive success! Everything was set up ready to go for various setups, color-coordinated, and it was clear that Ashtyn was a masterful planner and extremely thoughtful in all that she does. I wholeheartedly believe that shines through in her session. The thoughtful touches, the beautiful home she designed for her family, and her warmness as a person, mom, and coach!
Client Shoot brief
Ashtyn is a master pilates coach but wanted to expand her coaching to a more holistic approach to wellness. It would also include mindset work, eating well, sleep/rest, and movement together. She wanted to incorporate elements of celebration, food, reading, in addition to other portraits in your typical branding session.
We found that we also read and loved the same books on habits and mindset. This took place early this year before vaccines were well distributed. It warmed my soul to meet another human in person, during a pandemic, that I had so much in common. I believe in her service and in her. Her email list is a warm hug from a friend reminding you gently how to care for yourself.
The shoot itself touched on her approach to wellness. There’s some fitness, some reading, celebration, of reflection, and some that look like you’re hanging out with a friend that happens to be your wellness coach.
Conclusion
I hope that this session shows you how versatile a branding session can be! It doesn’t have to just be one thing, or one category of photos. You as a person are diverse and aren’t just one thing so your session doesn’t have to be one-note either. I hope that this session with Ashtyn, our women’s health coach has shown the range of what a session can be like!
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